Canada Post was launching a new promotion for small business owners: free shipping every Tuesday for the month of October. It was a sure thing that business owners could count on every week – so we came up with the idea of mailing a fortune cookie that would predict their future with absolute accuracy. We designed a special perf that would allow people to “crack” open their fortune cookie to reveal the piece inside, listing Free Shipping Tuesdays as their lucky days.

Art Directors: Raven Daly and Linda Couto