For our 2013 and 2014 submissions to the Young Lions Contest, we had 24 hours to download a brief and submit a completed ad.

The objective for our 2013 submission was: Empower people to help slow climate change. So we showed how even one small action can change the story we tell.

The 2014 brief called for people to take the 30x30 challenge: go outside for 30 minutes, for 30 days. We wanted people to disconnect, so we helped them see their screens differently.

Art Director: Katey-Sue Masales