Good2Talk is a call help line for university and college students who are struggling with depression, anxiety or just need someone to talk to. To drive awareness of their presence on campus, we capitalized on high-traffic areas that would grab attention: phone-charging stations, a giant mural in the main concourse, geofencing ads, and bookmarks at the student bookstore. Even though the campaign had a cohesive look and message, each piece uniquely played off its medium.

Art Director: Melissa Medwyk