In 2017, the International ECHO Awards launched an open call to rebrand the annual awards. Every year, the ECHOs honour the world’s best data-driven marketing, and they wanted a brand identity and creative platform to reflect that.

The key to an effective data-driven campaign? It’s about how the plethora of consumer data is sorted and sifted through, continuously whittled down to a single precious pearl. This is the sweet spot; it’s what happens when an idea strikes the perfect balance of data, strategy and creative.

Our submission was a finalist in the competition, and a celebration of how hard-hitting creative is born of meaningful data.

Art Director: Alex Soltau