Every volume of INCITE is full of award-winning direct mail campaigns from around the world. We were tasked with creating the OE and magazine cover for two issues, as well as writing an inspiring, informative piece for the magazine’s introduction.

Using different print finishes, we brought the featured campaigns to life on the front cover; for the first we used a special varnish to give it a leather-like texture, and for the second we used a heat-activated ink to reveal an image underneath.

Art Director: Katey-Sue Masales